Founder’s letter: Our new era and thanks for the journey together

For us, 2025 was absolutely essential and, in many ways, a breakthrough. Together with you, we have moved Well & Less to where we always envisioned it—towards a lifestyle based on quality and a conscious approach to oneself and the surroundings. We expanded our linen collection and created new pieces for the autumn and winter seasons, ensuring you find your favorites regardless of the weather. We were delighted by how much you loved our merino sweaters, wool coats, and flannel shirts, which have become staples in your wardrobes.

The most powerful moment for us was our first face-to-face meeting at our own event. It was there that we confirmed how vital co-branding and connecting with like-minded partners are to us. We were particularly thrilled by our collaborations with Volvo and the Pravá Já brand, which allowed us to spread our vision further among people for whom quality and aesthetics are a priority.

The The Wo/Man concept has become a key pillar for us. It is not just about fashion that breaks the barriers between the men’s and women’s worlds, but primarily about inspiring content. Within The Wo/Man, we create interviews with interesting personalities who share our values and whose life attitudes fascinate us. This energy and the sharing of authentic stories have fueled us to pursue this concept even more intensively in 2026.

Entering the Era of Refined Casual

We are entering a chapter we define as Refined Casual—a fusion of total ease and sophistication. We want to save you time so that instead of spending it in shopping centers, you can dedicate it to yourself while still feeling great in the office or over coffee. A major highlight will be the brand-new look of our e-shop, accompanied by a complete re-shooting of our products to ensure the visual experience matches the quality of our materials. Currently, we are also continuing our Archive Sale, where we are clearing out the last pieces from past collections that will not be reproduced, making room for our new visions.

In 2026, you will finally see our new line of underwear. We believe that true comfort starts with the first layer, so we are preparing cuts that will take aesthetics and comfort to the next level. The coming year will also be marked by discovery through the Horizons project. For now, we can only hint that it will be our curated selection of exceptional places from specific locations that inspire us and that we want to share with you. And as a "cherry on top," we have one special teaser: we are hard at work on our own swimwear collection. It is a process we care deeply about, and while we don’t yet know if everything will go exactly according to plan, we firmly hope to finalize it and release it during the year.

Thank you for building Well & Less with us and for believing in honest craft. We wish your 2026 to be exactly as you dream it.

Jakub Kofroň