About the Brand
European clothing brand
Story
How did it all start?
In the beginning, there was men's underwear, which in 2008 was often made of poor-quality materials, cuts and, most importantly, design. We decided to change that and founded a family brand of underwear, made of high-quality natural materials, first-class quality and a completely different design. We gradually added women's, children's, sleepwear, bedding and clothing to the current form of a fashion brand of leisure clothing with an overlap into home decor.
Family company
Quality European production and global vision
Still in the Europe without a single thought of doing it differently. Still as a 100% family-owned Czech clothing brand. With a vision to become the first Czech brand to go global, and to strive for Europe to bring ethics and quality back to the forefront, as well as pride in where it comes from. All of our products (except towels and bathrobes) are manufactured in the Czech Republic. We own our own family development workshop, which is located in Dobříš in Central Bohemia, and we cooperate with workshops throughout the Czech Republic. All of our suppliers, 80% of which are local companies, also meet strict ethical parameters.
since 2008
WELL & LESS.
We use only premium natural materials to produce our products, which we use on multiple products to minimize waste and allow you to combine products nicely. We constantly innovate cuts, although we adhere to the design motto "made-to-last & combine", which represents the main mission of our brand, not to waste. And how does design contribute to this? Simply by its classics and production in tones that do not age and are easy to combine. Just like cuts that you will like once and can be ordered for many years without major changes. This minimizes so-called risky purchases and when the product reaches its end of life, it will not leave a longer mark than is absolutely necessary.
We have a vision. To bring ethics and honesty back into fashion production. As well as pride in European origin.
Values and mission
Healthy lifestyle & traveling.
Fashion is also about inspiration and motivation. Ours lies in a healthy and happy lifestyle, with everything. We put family and health above everything else. We love great food, admire beautiful and high-quality things and love to travel. We strive to create a lifestyle that resonates with our Well & less philosophy, i.e. doing things less and better. We try to project these values at all levels of our communication, when choosing partners or spending personal time, so that we can authentically spread them further, not only in the motivation to shop better. Last but not least, our clothes are designed precisely for spending these moments.
Our own handwriting
Vibrant colors. All day sporty, all day elegant.
Our brand's handwriting begins with the choice of a basic color palette in shades that never age. We stylishly create pieces that are rather classic, but always with a drop of courage. Whether it's a discreet slit or another detail. Our goal is to make clothes that you can wear all day and handle multiple roles, from formal to casual. But always in comfort and without worrying about whether you look under or over dressed.
Thank you for contributing to the journey back to quality.
